Yup - quiz lead forms have opt-in rates of 45% and higher. Seriously.

Make quizzes personality tests polls (more) money

Collect leads with quizzes, polls, & surveys

14 day free trial – all features & no credit card

Embed on your site – no coding!

Unlimited quizzes & leads – from just $49/month

★ Editor’s choice: Quiz-Maker-Review

Why are quiz lead forms 20X better?

Quizzes are natural lead magnets.

You’ll catch your audience’s attention – after all, who can resist a quiz?

Showing a lead form right before their quiz results gets exceptional opt-in rates.

Emotionally invested in the experience, up to 45% of your audience will fill in your form to see their results.

That’s up to 20X better than standard pop-ups. (SUMO)

45% opt-in Rate

That's what the NBA's Chicago Bulls and other brands tell us - when we ask how their quiz-based lead forms are performing.

4X time on site

70-80% of people who start a quiz on your site will finish it. Boost your average time on site (and get more SEO love from Google) by 250%.

Your Quiz - Your Data

We don't add trackers or pixels. When you add a Riddle quiz to your site, you keep all the data you generate under your control.

All plans - unlimited leads

That's right - we don't cap how many leads or engagements your quizzes generate. All our plans are unlimited usage.

Embed on your website

Riddle quizzes are easy to customize to your websites look and feel.

Collect emails

Generate 35% opt-in rates with in-quiz lead forms

Quizzes are viral

Adweek says "quizzes are the most shared content on social"

Captera Reviews
Captera Reviews
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Loads of flexibility, great CSS overrides, and amazing customer service. Actually, one of the best customer service platforms I have ever had the pleasure to use. I could not recommend Riddle any higher. - Tim Vaughan (Director - Frogbox)
Google Reviews
Google Reviews
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This is hands down the tool you should use if you are trying to implement a quiz, personality text, or similar function into your web based business. The customer support is second to none. Literally fantastic. The technology itself is clear, easy to use, and quick to learn. Don't hesitate, this is a great tool. Very well thought out.
Quiz Maker Review
Quiz Maker Review
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Riddle received our editor’s choice award – for its compelling mix of quiz flexibility, unlimited plans and simple cost, and the most comprehensive approach to GDPR-compliance and data privacy.

Lior Geller

Director of Product, Minute Media

Our teams love Riddle’s flexibility. We can rapidly create and deploy unique branded quizzes and other content for our clients’ custom campaigns.

Derek Harvie

Executive Producer - BBC (CBeebies & CBBC)

Riddle helps our Children’s Interactive team to quickly create engaging content that provide compelling data insights about our audience.

Riddle is simple to use - and simply great. Be creative, go wild – it's easy to create fun experiences on any device and collect leads on the way.
Mohammed Brueckner
Director, E-Commerce - Stage Entertainment
We're big fans. Easy to create and extensively customizable - our clients have seen a big lift in engagement and email collection.
Jonathan McConnell
Head of Digital Operations - Sotic Digital Sports Agency
Riddle is a brilliant tool, and plays an important role for us - making it easy to create smart, on-brand interactive content and embed it anywhere.
Adam Gillett​
Supporter Data & Platforms Lead - Which?

Try Riddle today

14 day free trial. All features - no credit card required.